About The Indigo Hours Budget Beauty Health & Fitness Eczema-Friendly Blogging Personal PR Info & Disclosure Policy

Friday, 15 November 2013

Review: W7 12 Hour HD Foundation*

Recently, the lovely people over at Xtras sent me a few bits and pieces from W7 to try out, one of which was the 12 Hour HD Foundation* in the shade 'Buff', which is the lightest shade. I've been using it for around a month now and thought it was high time I shared my thoughts!
W7 HD Foundation Review
The packaging consists of a frosted glass bottle with black print, a red plastic pump and a clear plastic lid; it actually reminds me of Bourjois's foundations, although I've never actually tried any of them so I won't be drawing any further comparisons. The instructions suggest to, "Apply this light foundation evenly to your face for the perfect catwalk look!" I've found it applies smoothly and easily, blending seamlessly, with both my fingers and my Real Techniques Expert Face Brush - I tend to use my brush as I think it's more hygienic, but on the occasions it needs washing or for travelling, my fingers do just as good a job.
W7 HD Foundation 'Buff'
I've been wearing this over W7's Prime Magic Brightening Primer, which gives a lovely smooth base, and the foundation itself goes on really nicely, giving medium coverage which is buildable for a near-full coverage where necessary; I touch up with concealer under my eyes but rarely need to add it over any blemishes. The shade, 'Buff', is actually perfect for my winter skin - finally a budget foundation which caters to us pale-faces - and two pumps is sufficient for my whole face unless I really need to build coverage in quite a few areas, in which case I'll use three.
The foundation gives a semi-matte finish, not completely matte but definitely not shiny-looking, either. It also feels really light on the skin, as claimed, which is great as it doesn't feel uncomfortable or mask-like throughout the day. I find it lasts a good 4-5 hours before I start to get a bit of shine on my forehead, which is pretty good going for my oily skin. I don't think I'd quite agree with the 12 hour claim, but certainly 8-10 seems to be absolutely fine as long as I touch up with powder halfway through the day.
W7 HD Foundation Ingredients
[Ingredients: Aqua, Cyclopentasiloxane, Cyclopentasiloxane/Dimethicone
Crosspolymer, Isododecane, Glycerin, PEG-9 Dimethicone,
Phenoxyethanol/Ethylhexylglycerin, Disteardimonium Hectorite, Propylene
Carbonate, Ascorbyl Palmitate, Pentaerythrityl Tetraisostearate/Mineral
Oil/Disteardimonium Hectorite/Propylene Carbonate/Palmitoyl Tripeptide-1,
Tocopheryl Acetate, Disodium EDTA, Niacinamide, Sodium Hyaluronate.
May contain: CI 77891 (Titanium Dioxide), CI 77492 (Iron Oxide Yellow),
CI 77491 (Iron Oxide Red), CI 77499 (Iron Oxide Black).]
The ingredients aren't amazing, what with the Mineral Oil, and if silicon is a problem for your skin then this is a no-go. However, I've had absolutely no problems with this and haven't found it to break me out or irritate my eczema at all.
W7 HD Foundation
[Also wearing: W7 Prime Magic Anti-Dull Skin Balancing Primer*; Soap & Glory Kick Ass Concealer
in 'Light'; Collection Loose Powder in 'Barely There'; Deborah Milano Natural Blusher in 'Cherry'*;
Urban Decay Eyeshadow in 'Verve' and 'YDK'; Collection Longer Lash Lengthening Mascara
in 'Ultra-Black'; MUA Pro Brow KitSoap & Glory Sexy Mother Pucker Lip Gloss in 'Punch Bowl']
All in all, I think this is an amazing foundation for its price point, giving a great and buildable coverage with a semi-matte finish and a long-lasting formula. I'm also really impressed that the lightest shade is fair enough for my skin and doesn't make me look orange at all! I'd definitely recommend this if you're looking for an affordable foundation for pale skin, or if you struggle with your foundation disappearing midway through the day.
W7 12 Hour HD Foundation is available from Xtras, for the great price of £3.99 for 30ml.
Have you tried any W7 cosmetics? Have you ever shopped at Xtras? What's your favourite budget foundation?

[Please note this product was sent to me for the purposes of this review - this has in no way affected my review and as always, all thoughts are completely honest.]
PS, Remember to enter the Massive Winter Ad Space Giveaway to be in with a chance of winning 14 ad spaces for December!


  1. I love this brand a lot, I think they have such a good range of products! It's lovely to hear that their foundation is good too!

    Jennie xo | sailorjennie.com

  2. Sounds like a good product, I have never tried anything from this brand x

    Heather | Of Beauty & Nothingness

  3. Wow this product looks really great and definitely full coverage (: great post!

  4. This foundation sounds great, I definitely want to check out W7 products x


  5. Nice coverage for a cheap foundation! I've really liked all the W7 products I've tried so far xx

    Gemma // missmakeupmagpie.com

  6. wow that coverage looks amazing on you, it made your skin look FLAWLESS!

    xo marlen
    Messages on a Napkin

  7. The coverage seems amazing and with a good price :) I really need to try W7

  8. This sounds like such an interesting foundation but mineral oil is a no go for me! :(
    Saida xx

  9. I just purchased this foundation from Xtras and I'm happy to read your review!Thanks,I'll be waiting for another post from UK :D

  10. อุ๊ยๆๆอยากได้มาเลยตัวนี้ันะ แต่ว่ามีเพื่อนเว็บนี้มาค่ะ
    http://www.topvalue.com/product-50280.html นะค่ะ ลองเข้าไปดูนะค่ะ


Related Posts Plugin for WordPress, Blogger...