Wednesday, 8 January 2014

Review: W7 Prime Magic Anti-Dull Skin Balancing Primer*

I was sent W7's Prime Magic Anti-Dull Skin Balancing Primer* to try out, by the lovely people at Xtras. A bright purple in the tube, this claims to brighten the skin and provide a flawless base for your make-up. I've been using it for a couple of months, now, so read on to find out what I think of the product!
W7 Anti-Dull Skin Primer
"Apply face primer before foundation for a smooth and flawless complexion. Add a healthy glow to your complexion, with this outstanding anti-dull skin-balancing primer." I apply this after moisturising in the morning, and tend to wait a minute before applying foundation to allow the primer time to dry. Although it's a pretty scary colour in the tube, and indeed once squeezed out, it isn't noticeable once rubbed into the skin; it simply melts into the skin, leaving a slightly mattified finish and a brighter complexion. For me, this does indeed brighten the skin as it claims to do; although oily, my skin can tend towards looking quite dull but this primer really helps with that. Foundation applies beautifully over it, not sinking into my pores or clinging to dry patches; I've also found that this primer does a reasonable job of keeping my make-up in place, which is an added bonus as this isn't a claim it makes. Although I do still find I get a shine to my face after a few hours, my make-up no longer seems to slide off my face in quite the same way as it does without primer.
W7 Prime Magic Anti-Dull Skin Primer Review
Below, I've applied the primer on one side of my face only - on the right-hand side of the photos, you can see how my face looks brighter and my skin slightly more matte than the left, even before I've applied my foundation. I feel like the effect is reduced once I've applied the rest of my make-up, but still noticeable to me. Please ignore my vacant expression and freshly-washed hair...
W7 Primer
W7 Primer & Foundation
W7 Primer FOTD
[Other products used: W7 HD Foundation in 'Buff'; Soap & Glory Kick-Ass Concealer in 'Light';
Collection Loose Powder in 'Barely There'; NARS Blusher in 'Deep Throat';
No7 Stay Perfect Eyeshadow in 'Tender'; MUA Pro Brow Palette;
Collection Longer Lash Lengthening Mascara in 'Ultra Black']
FOTD
[Ingredients: Dimethicone/Dimethicone Crosspolymer, Cyclopentasiloxane, 
Silica, Tocopheryl Acetate, Phenoxyethanol. 
May Contain: CI 77891 (Titanium Dioxide), CI 77288 (Chromium Oxide 
Green), CI 77491 (Iron Oxide Yellow), CI 77491 (Iron Oxide Red), 
CI 77742 (Manganese Violet), CI 75470 (Carmine Al Lake),
 CI 77499 (Iron Oxide Black).]
W7 Prime Magic Review Anti-Dull Skin
This is a silicon-based primer which explains the smooth velvety effect it lends to the skin, but may cause problems for some as silicon can block the pores; therefore it's very important to make sure you're cleansing thoroughly if using products which contain silicon. The other ingredients are mostly colour which are what provide the brightening effect, so all in all it's actually not a bad ingredients list, especially given the price point of the product.
I've been really pleasantly surprised by this product, finding that it does exactly what it claims in brightening the face and banishing dull skin. Make-up applies well over it and it also adds to the longevity of my other make-up. At under a fiver for a tube, it's definitely worth a try if you're looking for something to brighten up your skin and help your make-up apply more smoothly.
W7 Prime Magic Anti-Dull Skin Balancing Primer is available from Xtras, priced at £3.99 for 30ml.
Have you ever tried a purple primer? What does a primer have to do for you - are you looking for colour-correction, mattifying, or something else? Do you have a favourite primer?

xo
[Please note this product was sent for consideration for the purposes of this review; as always, all thoughts and opinions are 100% my own.]
My Featured Blogger this month is the lovely Anna from AnnieMAC; hop on over to her blog for tutorials, reviews and more!

24 comments:

  1. I think it's amazing how color can correct different concerns you may have with your skin, but I always look for radiance boosting primers :o). Xx

    Makeup by Candlelight

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    Replies
    1. I totally agree - it's like magic! Haha xo

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  2. It looks a great product!!

    Kisses
    Claire
    http://notebookofclaire.blogspot.gr/

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  3. This looks great, you can really see where it's lightened your skin! I might have to give this a go :)

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    1. I hope you like it if you try it - I love using it! :) xo

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  4. W7 products are so incredible for the price! They seem to get everything so right!

    Jennie xo | sailorjennie.com

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    1. I totally agree, I don't think I've had a single product of theirs that I've not loved! xo

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  5. It looks like a really good primer! I've just bought the Porefessional by Benefit :)

    xx

    www.forevermissvanity.com

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    1. It really is, I was pleasantly surprised! I wasn't impressed by The Porefessional, I think it had just been overhyped though - hope you get on with it better! xo

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  6. It looks good like a good product and I like the color of it :)

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    1. Haha it is pretty - I'm just grateful it's not that colour on my face!! xo

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  7. I've wanted to try a color correcting primer, but haven't. I just might have to after your post!

    Brittany's Secret

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    Replies
    1. This is the first one I've tried! Hope you find a good one :) xo

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  8. I have never tried a color correcter but seeing as how effective this was for you, I think i should give similar products a try. Following your blog on GFC. Do visit my blog and follow if you like it :)

    www.indianshringar.com

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  9. I have never tried primer, but after looking at your pics, it might be worth a try!

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    1. Oh I'd definitely recommend using a primer, it makes such a difference to the rest of your make-up! :) xo

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  10. I'm a massive fan of w7 products, they're so cheap and you can pick them up for such low prices!!! This looks really great xx

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    1. Ah they really are fab, I've had some right gems! :) xo

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  11. I have tried orange correctors but this color scared me for a moment, thank god it doesn't show up lol!
    Looks great!

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  12. Haha yes that would be some pretty out-there make-up! :P xo

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  13. I've never tried a colour correcting primer before, the pretty Stila one that has a swirl type pattern in the clear tube always intrigued me but this is so much cheaper!
    Amy x A Little Boat Sailing

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    Replies
    1. Oooh I've always lovely the look of the Stila one - it's so pretty! This is definitely a cheaper alternative, though :) xo

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