[Ingredients: Dimethicone/Dimethicone Crosspolymer, Cyclopentasiloxane,
Silica, Tocopheryl Acetate, Phenoxyethanol.
May Contain: CI 77891 (Titanium Dioxide), CI 77288 (Chromium Oxide
Green), CI 77491 (Iron Oxide Yellow), CI 77491 (Iron Oxide Red),
CI 77742 (Manganese Violet), CI 75470 (Carmine Al Lake),
CI 77499 (Iron Oxide Black).]
This is a silicon-based primer which explains the smooth velvety effect it lends to the skin, but may cause problems for some as silicon can block the pores; therefore it's very important to make sure you're cleansing thoroughly if using products which contain silicon. The other ingredients are mostly colour which are what provide the brightening effect, so all in all it's actually not a bad ingredients list, especially given the price point of the product.
I've been really pleasantly surprised by this product, finding that it does exactly what it claims in brightening the face and banishing dull skin. Make-up applies well over it and it also adds to the longevity of my other make-up. At under a fiver for a tube, it's definitely worth a try if you're looking for something to brighten up your skin and help your make-up apply more smoothly.
W7 Prime Magic Anti-Dull Skin Balancing Primer is available from Xtras, priced at £3.99 for 30ml.
Have you ever tried a purple primer? What does a primer have to do for you - are you looking for colour-correction, mattifying, or something else? Do you have a favourite primer?