First things first, the 30ml bottle is fitted with a pump, which shouldn't be a big deal but after using Revlon's ColorStay which is lacking a pump - trust me, I was thrilled to get back to the pump! Pump is beginning to sound like a made-up word now.. How many times can I say the word pump in one review? Pump pump pump. Ahem. One pump of product is pretty much the perfect amount to cover my whole face, although I sometimes add an extra half-pump or so if I'm wanting to really build coverage on a bad skin day.