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Thursday, 2 July 2015

Wild About Beauty Creme Eyeshadow

I'm fairly sure I received Wild About Beauty Creme Eyeshadow in the shade 'Edna' in a Birchbox some time last year, but I wouldn't like to put much money on that. Wild About Beauty is Louise Redknapp's beauty brand, with paraben-free formulas containing nutritional ingredients that claim to be good for your skin. I'm always dubious about these claims; it's eyeshadow, how good for me can it be?! But then I think, I'll be wearing eyeshadow anyway, it can't hurt to try a supposedly skin-friendly one!
Wild About Beauty Creme Eyeshadow Edna
Wild About Beauty Edna Creme Eyeshadow
Encased in a deep purple plastic compact featuring the brand's logo in black (if I could change one thing it would be this, as it's very difficult to see - a lighter coloured, or even gold or silver, font colour would be better!), complete with a handy mirror for on-the-go application, 'Edna' is a shimmery, coppery-gold shade in the pan.
Wild About Beauty Creme Eyeshadow  Edna
The formula is smooth and creamy; applied with the fingertip (bottom swatch below), you get a light wash of colour, just enough to brighten up the eyes and add a hint of shimmer; I tend to apply using an eyeshadow brush (top swatch), which gives a deeper colour and a more dramatic look. It's a very buildable formula, making this a versatile product, ideal for both daytime and evening wear.
Wild About Beauty Creme Eyeshadow Swatches Edna
I have a real thing about cream eyeshadows as I often find they just don't wear well on my eyelids; I have oily skin, and cream formulas have a tendency to crease really quickly on me. I've been really impressed, therefore, to find that 'Edna' lasts beautifully without a primer, setting quickly on my lids and easily lasting an eleven-hour day looking as good as new - I can imagine this would last another eleven hours without a problem, if ever the need arose!
Wild About Beauty Creme Eyeshadow Edna EOTD
[Wild About Beauty Creme Eyeshadow in 'Edna'; Benefit Roller Lash Mascara;
Non.U Eyebrow Pencil in #5; Makeup Revolution I ♥ Makeup I Tint My Brows in 'Fairest']
Wild About Beauty Creme Eyeshadows are available in four shades here, priced at £13 for 1.75g of product; not by any means the most affordable of cream shadows but for the quality of the product, I don't think it's an unreasonable price. It's a versatile formula, a wearable shade, and the shadow sets on the lids and doesn't budge! If you have Birchbox points to spend, it might be worth ordering from them here, although they only have two shades available at the time of writing. Have you tried any products from Wild About Beauty? Do you like the look of 'Edna'? What are your favourite cream eyeshadows?



  1. I have an eyeshadow from Wild About Beauty and I really like it. This shade is so gorgeous, and looks great on you! Lovely swatches x

    emily x ❤ | emilyloula

  2. Loving this color <3 my new post at http://shizasblog.blogspot.com/

  3. Oh that does look like a lovely shade, suits you well too!
    Though I wouldn't want to pay £13 for such a little looking eyeshadow, but that's just me!!

    Sarah xo || See The Stars

  4. That is a gorgeous shadow and really suits you. I've got some wild about beauty products and cream eyeshadow is the reason I got into eyeshadow but I'm not sure whether I could spend £13 on something that little even though it is very gorgeous!

    Hannah | hannerking.com xx

  5. This is such a gorgeous shade. I love the shade on you, really suits your skin tone xx

    Kate | A British Sparkle

  6. This shade is gorgeous and the lasting power would be so good on my super oily eyelids! I'm definitely checking this out x

  7. I haven't tried anythign from this brand before but oh wow this colour is gorgeous!! xxx

  8. what a gorgeous shade! looks lovely on your skin tone!

    Shareena | www.forever-you.co.uk

  9. I have this shade and I have no idea where I got it from, but it is such a stunning shade x

  10. I love cream shadows this time of the the year and it looks like lovely color too x

    Pink Frenzy

  11. never seen this brand before but lovely shade! i like your tattoo btw :)

  12. What a lovely shade :) I'd definitely like to try this! xx

  13. Oh wow - I have never heard of this range but it sounds amazing - I love Louise. Thanks for linking this to #abeautyloverslinkup xx

  14. Oooh I was expecting you to say it was awful because it being a creme shadow (after reading you had oily skin), I have trouble with creme shadows too, so it's nice to know there are some out there that don't budge. 11 hours stay is amazing. I will have to definitely look in to this brand now ^_^



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