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Wednesday, 10 February 2016

Review | Born Pretty Waterproof Eyeshadow Pen*

Ever a lover of cream eyeshadow sticks (seriously, how can you not love a shadow you can just swipe on and go!?), I was thrilled to be sent this budget-friendly Waterproof Eyeshadow Pen* from Born Pretty. I went for Shade 4 which is a pretty pale green pearl; there are twelve shades available in total, ranging from a pretty silvery-white, through neutral champagnes and browns, to brighter shades including blues and purples - there should be something for everyone, and you can check out the full range of shades here.
Born pretty Waterproof Eyeshadow Pen
The packaging is pretty basic (although the outer packaging was really pretty - a lovely floral box with holographic accents), which is fair for a product of this price bracket; a sleek black crayon-style product with a click-on cap, you twist up the product to use. I'm a fan of this format as it's quick and easy to use, with no messy, wasteful sharpening of pencils. The band of colour around the base of the crayon is a nice touch and would certainly be handy if you had a few of these crayons, to help you pick out the shade you're after without uncapping them all.
Born Pretty Cream Eyeshadow Stick
Born Pretty Waterproof Eyeshadow Pen Shade 4 Swatches
I've found the formula to be pretty nice - it's smooth and creamy, transferring easily onto the lids without any tugging or dragging. The pigmentation is really nice, with a good colour pay-off from one swipe, and the option to build up a little more intensity with a second swipe, for a deeper colour. I really like greens on my eyes and would wear this alone as a liner shade (first photo below); my favourite way to wear it, however, is as a base for a gold powder shadow (shown here is Stila's 'Champagne'), whereby it gives a lovely olive-y, antiqued-gold effect which I think is really pretty and super wearable! Excuse my tired early-morning eyes here...
Born pretty green cream eyeshadow
Born Pretty Cream Eyeshadow EOTD
In terms of lasting power, I've not had any problems with fading or transferring on my oily lids; even after a busy shift at work, this is still going strong after a good ten hours of wear, which is always nice for those days when you just don't have time to be checking your eye make-up and neatening up smudges. Born Pretty's Waterproof Eyeshadow Pens are available in twelve shades, priced at an affordable £3.23 each - you can check out the available shades here! Don't forget you can also get 10% off site-wide when you enter my discount code 'JESSMK31' at checkout. Are you a fan of cream eyeshadows? Would you try these out?

[*Product provided for consideration. Prices correct at time of writing but subject to change with fluctuations in the exchange rates.]


  1. Sounds great! I like how well it's lasted even after a busy shift at work, not a shade I would normally go for though.


  2. This type of colored pens are perfect for summer! That green is perfect for your eyes.

  3. I adore shadow sticks too! I love the way this one looks with the gold paired over it!

  4. Love love the packaging. The light purple would look great on your eyes. They are so pretty

  5. such a pretty shade it is ... looks great

  6. This sounds like a great product, the green shade is so vibrant! xx

  7. It is such a pretty shade, I couldnt wear it as ive got blue eyes, but it is stunning x

  8. This looks so fun shade and I'm glad to hear it has a good staying on power x

    Pink Frenzy

  9. omg I LOVE how it looks paired under a gold shadow! WOW! Stunning!

  10. I love how it sounds great, not too sure about the colour though x


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